Why product pages, not ads, usually fix your store

Store owners tend to reach for more traffic when revenue is flat. Almost always, the cheaper fix is further down the funnel.

The order we work in

1. Product page clarity: sizing, shipping, returns, real photography
2. Cart and checkout friction: fewer fields, visible totals, trusted payment options
3. Only then, more traffic

A 20% lift in checkout completion is worth more than a 20% lift in sessions, and it costs less to get.